Free Computers with Every Electricity Contract

Johnathan Swartz, CEO of Sun, was just speaking at Web 2.0 Expo in San Francisco. He reiterated the fact that electric power costs more than computer hardware. Electricity is second only to staffing in many business costs.

A power company could offer a free data center to a company that would sign a multi-year contract to buy power. Note also that Chris Anderson's next big idea is offering free products (his last big idea was The Long Tail).