Tuesday, October 16, 2007

Web 2.0 Generation

The Web Browser, HTML pages, and the services structured around these all have a common feel that is the WWW to most people. However, following the dot.com bust a number of unique web capabilities began to emerge that were more powerful and capable than plain web pages. These are commonly referred to as Web 2.0. This usually refers to web services in which the user has the ability to interact with the web site, create and post content, and build networks of relationships. There is no hard boundary around the idea, but common Web 2.0 applications include: Wikipedia, digg, AJAX programming behind the Google Maps and Netflix sites, Social networks like Facebook and MySpace, Blogs like those cataloged at Technorati.com, Flickr photo sharing, del.icio.us, and hundreds of others that are less well known.

There have been a number of articles in the techno and business press about how the high school to 20-something generation that is growing up using these will be a different type of professional employee when they graduate from college. The speculation is that they will be much more creative, independent, and self-directed. They will be less submissive to corporate authority, less tied to a single corporate employer, and less likely to define one office as the place where they spend their working hours. The entertainment, movie, gaming, and web programming industries already work through ad-hoc teams and independent contractors. This pattern has also been showing itself in the defense contracting industry as companies shy away from adding permanent employees and use contractors for much of their technical labor.

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